# Dominic Vikram Rojo vikram@rojos.us | linkedin.com/in/vikramrojo | github.com/vikramrojo --- ## Professional Summary I'm a product designer with over a decade of experience working primarily in B2B SaaS and developer tools. I specialize in translating complex problems into interfaces that feel native to the people using them. My fundamentals span the full product stack: interaction design, design systems, research, Figma prototyping and production-ready files, with frontend competency to prototype in code and work in lockstep with engineering. I've joined teams as a founding designer and operated inside larger EPD orgs—both shapes suit me. More recently I've expanded into adjacent product marketing work and deepened my AI toolset regularly working with Claude Code, Subframe, and Agentation, and adopting custom skills for content marketing and frontend design to extend my contributions. --- ## Professional Experience ### GTM Lead at Minka Remote | September 2024 - March 2026 - Led company-wide rebrand, defining new visual identity and messaging across all customer touchpoints - Architected and supervised agentic workflows for content marketing, inbound and outbound leads, enabling lead sales execution - Developed product packaging and pricing, structuring tiers to align with customer segments and support enterprise sales motion - Standardized contracts process to streamline sales operations and reduce deal friction and shorten time to proposals - Led content marketing and paid advertising programs across Linkedin and Google to build inbound pipeline from scratch #### Releases - https://minka.io/ --- ### Senior Product Designer at Cypress Remote | September 2022 - June 2024 - Shaped product priorities through customer interviews, rapid surveys, and research synthesis - Designed Branch Review, a GitHub-integrated PR comparison tool that gave developers a before-and-after view of test suite changes, eliminating manual ad hoc comparisons between branches - Shipped Debug Page Run Navigation (v12.9), enabling users to traverse between test runs within the local Cypress app to streamline CI debugging across projects with multiple runs per commit - Launched Test Run Analytics with actionable Smart Orchestration recommendations, surfacing historical run duration trends and estimated CI savings for features like Auto Cancellation, Spec Prioritization, and Parallelization; also shipped configurable Auto Cancellation thresholds for Business and Enterprise plans #### Releases - https://www.cypress.io/blog/new-for-cypress-cloud-enhance-pr-review-efficiency-with-branch-review - https://www.cypress.io/blog/new-for-cypress-cloud-test-run-analytics-recommendations-and-configurable-auto-cancellation - https://www.cypress.io/blog/debug-page-run-navigation - https://www.cypress.io/blog/introducing-ui-coverage --- ### Senior Product Designer at WorkOS Remote | April 2021 - June 2022 - Joined as first product design hire reporting directly to the CEO - Brought product design to a rapid release cadence while aligning with founding team on longterm priorities - Led discovery and delivery of Custom Domains for Google OAuth feature - Developed MFA beta through competitive analysis and customer validation - Designed Debug SAML Sessions, translating opaque authentication errors into actionable developer-facing diagnostics - Created Setup Links and Support Roles features that improved customer onboarding - Restructured Dynamic SAML Configuration for automatic certificate refreshing #### Releases - https://workos.com/changelog/custom-domains-for-google-oauth - https://workos.com/changelog/introducing-the-multi-factor-authentication-api - https://workos.com/changelog/debug-saml-sessions - https://workos.com/changelog/easier-onboarding-with-setup-links - https://workos.com/changelog/new-support-role - https://workos.com/changelog/dynamic-saml-configuration - https://workos.com/changelog/improved-demo-credentials-for-okta - https://workos.com/changelog/improving-organization-views - https://workos.com/changelog/environment-configuration - https://workos.com/changelog/optional-custom-attributes - https://workos.com/changelog/improved-directory-summary-view - https://workos.com/changelog/email-notification-preferences - https://workos.com/changelog/api-key-management - https://workos.com/changelog/swapping-between-environments --- ### Senior Product Designer at LaunchDarkly Oakland, CA | September 2018 - April 2021 - Established founding design team processes from the ground up and shaped discovery methods, research practices, and critique rituals as the team scaled - Formalized design systems and shortened prototyping cycles with a StorybookJS component library - Redesigned experiment configuration and traffic allocation flows, reducing setup complexity for non-technical users running A/B tests - Led Flag Archive Workflow to address enterprise deployment complexity - Redesigned Feature Flag Filters and Saved Dashboards for multiple user archetypes - Conducted usability studies and improved dashboard information architecture #### Releases - https://launchdarkly.com/blog/easier-smarter-experiments/ - https://launchdarkly.com/blog/launched-flag-archive-workflow/ - https://launchdarkly.com/blog/launched-new-feature-flag-filters-to-save-you-time-and-effort/ - https://launchdarkly.com/blog/launched-saved-dashboards-help-you-quickly-access-your-most-used-feature-flags/ - https://launchdarkly.com/blog/launched-feature-flag-overview-and-dashboard-updates/ - https://launchdarkly.com/blog/launched-choose-your-default-feature-flag-variations/ - https://launchdarkly.com/blog/launched-experiments-dashboard-a-new-home-for-all-your-experiments/ - https://launchdarkly.com/blog/sync-user-cohorts-from-amplitude-into-launchdarkly/ --- ### Earlier Experience At Gigster (2017), Persista (2016), Verdigris (2014), I held a Product Design role, owning areas such design libraries, marketing sites, landing page conversion flows, and feature design. At Altius Education (2012) and Pryor Design (2010), I worked as a hybrid UX Designer and Drupal Developer. I was trained through the Whitespace Designer Accelerator (2016) with mentorship from designers at Dropbox, LinkedIn, and Google. --- ## Education **McGill University** — Human Genetics & Political Science, 2001–2003 **University of Toronto, University College** — Engineering Science, 1999–2000